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Summary

Project Overview​

This proposal outlines the development of a comprehensive software solution for a realty group, encompassing a custom website integrated with MLS listings, a robust data collection pipeline, and automated email campaigns targeting prospective buyers.

Deliverable Objectives​

  1. Create a user-friendly website for the realty group with seamless MLS listing integration.
  2. Implement a data collection pipeline to gather user interactions and home data for backend analysis.
  3. Develop automated email campaign to reach out to potential buyers

A. Website Development​

  1. MLS Integration: Connect the website to the MLS database for real-time listing updates.
  2. User-Friendly Interface: Design an intuitive and responsive website for easy navigation and property search.
  3. Listing Detail Page: Create detailed pages for each property, including high-quality images, specifications, and contact options.
  4. Suggested Properties: Implement an algorithm for suggesting related properties on each listing detail page.

B. Data Collection Pipeline​

  1. Page Interaction Tracking: Implement mechanisms to capture user interactions on the website.
  2. Home Interaction Data: Collect and store data related to user interactions with specific properties.
  3. Backend Integration: Integrate the collected data into the backend for analysis and future enhancements.

C. Automated Email Campaigns​

Outreach Campaign:

  • Identify prospective buyers through their interactions.
  • Implement a timely follow-up email campaign to nurture leads.
  • Customize content based on the properties viewed.