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III. Automated Email Campaigns

Follow-Up Campaign​

An effective follow-up campaign is crucial for converting website visitors into potential clients. By identifying prospective buyers through their interactions and implementing timely email outreach, relators can nurture leads and encourage further engagement.

1. Identifying Prospective Buyers

The custom MLS browsing site will utilize its data collection pipeline to identify prospective buyers based on their website interactions. This may include:

  • Repeat Visitors: Users who have visited the website multiple times and demonstrated consistent interest in property searches.

  • Property Viewers: Users who have viewed a significant number of property listings, indicating an active search for a home.

  • Contact Form Submitters: Users who have submitted contact forms or expressed interest in specific properties.

By identifying these prospective buyers, relators can focus their follow-up efforts on individuals with a genuine interest in purchasing a property.

2. Timely Email Outreach

Timeliness is essential in converting leads. The website will trigger automated email campaigns based on user interactions, ensuring that relators reach out to prospective buyers while their interest is still fresh.

  • Welcome Email: A warm welcome email sent to new website visitors, introducing the relator and their services.

  • Property Updates: Emails informing users of price changes, open houses, or new information related to their viewed properties.

  • Personalized Recommendations: Emails suggesting additional properties based on user preferences and viewed listings.

By sending timely and personalized emails, relators can stay top-of-mind with prospective buyers and nurture their interest in potential properties.